Author Topic: Do you think NMA's music "speaks" to young Rock/Folk fans?  (Read 165 times)

Guillaume

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Rest assured, this isn't a poll or an attempt to stir up controversy on the forum, lol! I was simply wondering if you knew any young fans (let's say between 15 and 25 years old!) of Rock/Folk music who are lucky enough to know NMA and who really appreciate their music, their recent albums and/or their older ones. I should clarify that I am talking about the music essentially...the melodies, the rhythms, the voice, the instruments...not the lyrics and the production of the albums. I'm writing this because while I sometimes see young people in the audience at NMA concerts (in France -I'm clarifying because I've never been to an NMA concert abroad-) , a good portion of the crowd seems to be in their forties and fifties (as for me, I'm 47 and I first listened to the band in high school, in the mid-90s). In the small Rock concert venue in my smalltown (population under 50,000), it's the same when I go to see indie Rock (and Folk) concerts; both local and foreign alternative bands, the audience is mostly in their forties and fifties. So it's not unique to NMA, but Rock/Folk music seems to "speak" primarily to "old" people  :)

« Last Edit: May 07, 2026, 10:56:03 AM by Guillaume »

Master Ray

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Re: Do you think NMA's music "speaks" to young Rock/Folk fans?
« Reply #1 on: May 07, 2026, 08:29:05 PM »
As much as I hate the way that streaming services like Spotify pay so little to the artists (unless they are in the Taylor Swift level) I have to say that young people these days are far more clued up to the history of music than I was at their age.  My job brings me into contact with people in their late teens / early 20's, some of whom are hugely into their music.  And seeing as they don't have to save up for an album (like us old buggers had to!) but can access anything they want to INSTANTLY then they've got the whole History Of Music at their disposal.  This can be a good or bad thing.  They might have the attention span of a gnat and dismiss classic songs because it didn't grab them in the first 30 seconds.  But also they might be interested in the stuff from before 'their time' and see how it relates to the tunes that are fashionable these days and thus investigate acts that the likes of us are into.

Does NMA's music speak to 'young folks'?  Absolutely if they're interested. Likewise, 'young persons music' might appeal to us oldies... the very fashionable Olivia Rodrigo headlined Glastonbury last year, I saw her set on the BBC and I thought she was excellent, pop / rock with great lyrics and she was a terrific performer, I consider myself a fan!   :)

Age has nothing to do with it.  Good music is good music and people will find it regardless of age, especially in these days when it's so easy to find.
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Guillaume

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Re: Do you think NMA's music "speaks" to young Rock/Folk fans?
« Reply #2 on: May 08, 2026, 12:49:57 PM »
Does NMA's music speak to 'young folks'?  Absolutely if they're interested. Likewise, 'young persons music' might appeal to us oldies... the very fashionable Olivia Rodrigo headlined Glastonbury last year, I saw her set on the BBC and I thought she was excellent, pop / rock with great lyrics and she was a terrific performer, I consider myself a fan!   :)

Yes, but at Olivia Rodrigo's concerts, I imagine the majority of the audience/fan base won't be people in their forties and fifties like at NMA concerts  ;) (at least the ones I've been to in France!). It's not a qualitative judgment, but I just sometimes think that (Alterntive/Indie?) Rock music mainly appeals to middle aged/older people. I remember that in the early 90s, for example, Rock music was "big", attracted young people through the "grunge" Seattle era. Besides, I don't know many young people between 15 and 25 in my circle... my 25-year-old nephew goes to concerts and music festivals occasionally, but almost never to Rock concerts, often to Rap and Electro music concerts.
« Last Edit: May 08, 2026, 01:00:23 PM by Guillaume »

Master Ray

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Re: Do you think NMA's music "speaks" to young Rock/Folk fans?
« Reply #3 on: May 08, 2026, 11:21:02 PM »
Okay.  But surely it depends on what you classify as rock / indie / alternative?  Would you classify bands like Wolf Alice, The Last Dinner Party, Geese, Sleaford Mods, Wet Leg, Pigs Pigs Pigs Pigs Pigs Pigs Pigs and Lambrini Girls as mainstream?  Because they're pretty big amongst the kids these days and they are pretty far from being bland corporate music like Taylor Bloody Swift and Ron Weasley Ed Sheeran.   ;) ;D

There's an absolute wealth of creative music out there that is far beyond the dull stuff that dominates the airwaves in 2026 and 'da kidz' are loving it every bit as much as we loved the more rebellious stuff that we adored all those decades ago.  And it's never been easier to  access it, you don't have to get a streaming service, you can check out these tunes on YouTube.

And, yes, if you say 'it's all a bit shite'... well that what the old folks were saying when we were young 'uns, welcome to getting old and out of touch!      :-[

« Last Edit: May 08, 2026, 11:25:18 PM by Master Ray »
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Guillaume

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Re: Do you think NMA's music "speaks" to young Rock/Folk fans?
« Reply #4 on: May 09, 2026, 07:17:27 AM »
If we want to see young people at NMA concerts and not almost fifty-year-olds with grey and white hair like me ha ha, we simply need one of the band's songs to be on the soundtrack of the next season of "Stranger Things"!   :) ;) All this to say that I like to believe in the idea of ​​a timeless art that transcends generations.
« Last Edit: May 09, 2026, 07:19:51 AM by Guillaume »

huwcamden

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Re: Do you think NMA's music "speaks" to young Rock/Folk fans?
« Reply #5 on: May 09, 2026, 11:00:41 PM »
There will always be "kids" at nma gigs (people under 30 by that I  mean!) and it's constantly surprised me how many there are for an old farts band!.the word spreads, just like it did for our generation about Bowie..the doors..Dylan etc. and the Cure's latter career sucess has prob  helped the genre too...but "guitar rock" in general has been in demise for over 20 years now as other more tiktok friendly genres and artists become all consuming..can you remember the last big rock/indie act that broke through?.. genuinely I think it was mid noughties and maybe the kaiser Chiefs or the Libertines...around the same time as the social media explosion which has changed everything.
Certain genres will become "historical genres" not long from now and unfortunately consigned to museums like rockabilly..punk and jazz already have...but goth and post punk seem to be immortal...just look at the sucess of Creeper and Bob Dylan of late.
But does NMA music speak to younger fans...100% yes if you have ears..a brain and an open mind.

huwcamden

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Re: Do you think NMA's music "speaks" to young Rock/Folk fans?
« Reply #6 on: May 09, 2026, 11:03:31 PM »
Apologies I meant Bob Dylan! (Not Dylan)

huwcamden

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Re: Do you think NMA's music "speaks" to young Rock/Folk fans?
« Reply #7 on: May 09, 2026, 11:04:19 PM »
Vylan!!!!

Master Ray

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Re: Do you think NMA's music "speaks" to young Rock/Folk fans?
« Reply #8 on: Today at 12:00:59 AM »

I agree that what you might call indie or rock music isn't as big as it used to be in the general public sense, pop or r'n'b / rap music is far more prevalent in the general public sense.. but both genres are hugely popular, they just don't get played on the radio much (if anyone still listens to the radio)  and the whole music scene has changed... look at the arenas and stadiums that rock and indie bands are selling out!  And plenty of kids are listening to stuff that isn't currently fashionable... on the metal scene in particular, I saw 90's doom rockers Paradise Lost last year and there was a fanbase from teenagers to guys in their 60's / 70's and a great time was had by all!   :)

Getting back to Guillaume's point, T+C came out in 1989.  1989 is now 37 years ago.  Back in that wonderful year would anyone be asking if the tunes from 37 years ago were still relevant and why weren't people listening to them?  That would be 1952!  The top acts there were the likes of Vera Lynn, Bing Crosby and Doris Day!

Music changes and the way people consume it has also changed.  But music have never been easier to access, no matter what you're into and people will find what they want to hear, one way or another and no matter what age they are.  I see enough young people going to gigs that an oldie like me would be interested in.  That's good enough for me.   ;)

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Guillaume

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Re: Do you think NMA's music "speaks" to young Rock/Folk fans?
« Reply #9 on: Today at 01:30:42 PM »
There will always be "kids" at nma gigs (people under 30 by that I  mean!) and it's constantly surprised me how many there are for an old farts band!.the word spreads

This is probably more noticeable, more obvious in Germany or England, where NMA has the bulk of its fan base and plays to 1,000 to 4,000 people in large venues. In France, NMA plays in small venues (capacity: less than 1,000, often 500 ). But even if you don't see many people under 30 at their concerts in France, at least you have the chance to see the band in small, intimate venues!  8)

the Cure's latter career sucess has prob  helped the genre too..

I imagine it mainly helped the already somewhat known, "mainstream" 80s bands? But it would seem so, that for about ten years there has been a "revival" of 80s culture (music, movies) through series like "Stranger things" which I mentioned earlier and which perhaps also benefits lesser-known bands like NMA...an 80s "nostalgia"/revival which brings some young fans to the bands.

"guitar rock" in general has been in demise for over 20 years now as other more tiktok friendly genres and artists become all consuming..can you remember the last big rock/indie act that broke through?.. genuinely I think it was mid noughties and maybe the kaiser Chiefs or the Libertines...around the same time as the social media explosion which has changed everything.
Certain genres will become "historical genres" not long from now and unfortunately consigned to museums like rockabilly..punk and jazz already have..

That's exactly what I meant in my initial message. When I go to NMA concerts in France, and others Rock concerts in my small provincial town, or even when I go to see relatively young, fresh american Blues/Rock artists in Paris, the audience at these concerts is essentially made up of people with graying or white hair (or bald!) in their forties? fifties and beyons. It's simply an observation about Rock and its audience in the 21st century. I remember that in 1994/1995, I was 16 years old, in high school, and all my teenage friends listened to 90s Rock (and also artists from the 60s/70s: Pink Floyd, Hendrix, Led Zeppelin, Zappa...) and most of them were guitar players in small local bands...there was a real craze, a real popularity of Rock (mainstream or not) among young people at that time...but it was perhaps the penultimate time, as you write with the few bands you mention that were "big" in the mid-2000s. The big positive here is that while Rock has been reaching a limited, "niche audience" for about 20 years, it allows us to see our favorite artists in small venues, without being lost in the crowd or needing giant screens to enjoy the concerts!


look at the arenas and stadiums that rock and indie bands are selling out!

Does NMA play in arenas and stadiums in England and Germany? Well, last year they played at Wembley, okay, but it was as the opening act for Billy Idol...and they played in front of 50,000 people in Berlin...but in 1987, as the opening act for David Bowie.


on the metal scene in particular, I saw 90's doom rockers Paradise Lost last year and there was a fanbase from teenagers to guys in their 60's / 70's and a great time was had by all!   :)

I agree, Metal appeals to young people, both newer and older bands. I'd even go so far as to say that Metal "speaks" to youth more than Rock. When I see the big concert veeues in Paris or the stadiums packed for Metal concerts, there's clearly a much larger (and younger) audience. Just look at the enormous success of the Hellfest festival in France (where NMA played four years ago... on the festival's small stage); Metal has a large, loyal, and young following.

Getting back to Guillaume's point, T+C came out in 1989.  1989 is now 37 years ago.  Back in that wonderful year would anyone be asking if the tunes from 37 years ago were still relevant and why weren't people listening to them?  That would be 1952!  The top acts there were the likes of Vera Lynn, Bing Crosby and Doris Day!

Indeed, in 1989, when I was 10 or 11 years old, I didn't listen to these artists! Not even Elvis Presley. However, in 1995, the year I first listened to NMA through the cds of THUNDER, CAIN and RADIO SESSIONS, I also discovered (thanks to CDs given to me by my older brother) "old" artists from the 70s like Thin Lizzy, Tony Joe White, Neil Young...artists who had released some of their most significant albums before I was even born.



« Last Edit: Today at 02:14:18 PM by Guillaume »

Guillaume

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Re: Do you think NMA's music "speaks" to young Rock/Folk fans?
« Reply #10 on: Today at 02:26:08 PM »
but goth and post punk seem to be immortal..

I hope you're right! My second favorite band after NMA is The Sound, a nearly unknown/forgotten "post-punk"/new wave band from the 80s that seems to have been re-evaluated over the last ten years or so thanks to the re-release of their albums, a documentary, and a book about the life of their late, great singer, Adrian Borland. I discovered this band, which disbanded in 1988, in 2021, in my forties, and it was an emotional and musical shock for me. But I'm sure that if I had discovered The Sound in 1995 (the year I discovered NMA in high school), I would have had the same reaction, the same feelings about their music. So yes, "Post-punk" is immortal!! (On the other hand, honestly, I have trouble understanding what a "Goth" band is? Musicians dressed in black? NMA has sometimes been considered a "Goth" band; I see them more as a Rock/Folk band.)