Ha...the memories...BDAW has received mostly fine reviews from the press critics but it was already the case with HIGH...remember!:
Classic Rock:
"Let's face it: you probably already know whether you'll be buying this album from the enduring band from Bradford.
After 25 years or so, Justin Sullivan's band still polarises opinion, with their champions and detractors equally vocal in their beliefs.
Whichever side of the fence you sit on, the band's consistent belief in the redemptive powers of music is admirable, and from riff driven opener Wired to cinematic closer Bloodsports, New Model Army's 10th album bristles with more energythan most debuts (ignoring sickly centerpiece Sky in Your Eyes).
It's not going to change the political wrongs the band rail against, nor is it going to win them any new fans, but those already converted to the cause can rest assured there's still plenty of life in the army yet."
8/10
Rock and Reel:
" The tenth studio album from New Model Army was never going to be trivial. "High" offers everything fans expect: intelligent folk, punk and rock music with visionary lyrics that sit atop the rhythmic musical work of the now five-piece band, with Marshall Gill on lead.
High's full of melody, every song has a message, each word uttered by front man Justin Sullivan hitting home. He's a songwriter's songwriter, capable of delivering the kind of verses you don't get elsewhere. His lyrical intensity and passionate beliefs are tempered by an angry understanding of the cynicism of the status quo. His politics won't suit everyone, but if eloquent messagesdelivered within intricate musical tapestries turn you on' then go get High.
First track "Wired" is all energy and passion and each successive track pushes forward with a feeling of intense urgency. NMA's dogged determination to articulate those things seldom spoken is something to respect. Certainly, hardcore fans will buy this album without question - or disappointment - but if you're in search of intelligence within today's major label dominated fog of insubstantial commercial rock, then this release demands your attention."
4/5