i've noticed over the last 5 years or so that alot of music from my younger days is being used like this. here is my thoughts as to why - the people who choose the music etc are probably in the same age range of some of us on here, and they have worked their way up the ladder to get to that position bringing with them the music from their formative years
i am now freelance & only just discovered last year the two owners of a company i've worked for for a good few years (never met them in person) are a pair of tattooed metal'eads, i now call them beavis & butthead, though neither wants to be butthead
also, a company i picked up earlier this year, the woman who runs it was a NMA fan during her college days but lost track of the music scene with work & family etc
also, working in construction office settings over the years i was continuously ribbed for my 'alternative' taste in music, however, the same people now think some of the more 'mainstream alt' bands are actually quite good. just look at how bands like sabbath, maiden, ac/dc etc have gone from being 'outsiders' to 'known in the minds of people who live in the '''mainsteam''' world of britains got tw@ts, sorry talent!
dare i say that even some of those 'anti system' bands are now part of the 'system'
i hope that makes sense, my morning coffee may have been a bit too strong
