NMA cross many many genres that's for sure, Folk, metal, punk, post punk etc but when I first got into them in 1985 I knew them as one of "the" goth bands, mainly in their image ( leather, long dyed hair, jewelley etc), there audience was uber goth in those days also, the ghost dancing, the backcombed hair, and the smell of patchouli! there was the famous feud with the Mission fans also. The Gothic rock thing is less obvious musically but Justin's Low voice and the heavily chorused/delayed Bass and guitar in the early days are def so, i can hear the it even now though in songs like Ocean rising ( temple of love?) Aimless desire and One of the chosen even though their general sound has moved away from this into something more classic.