When I recently went to an NMA concert, I was totally disappointed by the selection of merchandise. A hoodie with that horse that’s been popping up all over T-shirts and hoodies lately—and it doesn’t even have an NMA logo on it. A T-shirt with nothing but a list of concerts from the last few years on the back. Any random rock band could pull that off. It doesn’t even motivate me to keep looking longer or buy any of it.
One of the latest T-shirts didn’t even have a print on the back, even though it can’t be that hard to find a good two-line quote from NMA’s lyrics. Another one didn’t have the typical handwritten font like earlier shirts.
For me, the merchandise stand in particular was always a constant and very band-oriented gathering point with consistently interesting offerings. What on earth happened there? Even the NMA shop seems pretty neglected compared to earlier times.
Is it just me, or do others feel the same way?
