Here's another technical tip many doesn't often know:
-
how to put a link (to somewhere in the net) with a word you want to specify; like
fat which leads to a hamburger photo.
Write for example: "fat" (without asterisks) -you can decide the word you want to

Highlight it and click the tag Insert Hyperlink
Then continue before the first ending parenthesis: type = and the link address you want the text "fat" to lead to.
You can see it here now in a plain text form as I use wrong type of rounded parenthesis: (url
=http://wiseguyspizzacafe.com/wp-content/uploads/2012/10/hamburger.png)fat(/url)
-the green coloured part is the copypasted link with an addition of = sign in front of it...
So you should use Alt Gr when typing parenthesis signs, not Shift. So it's only actually about couple of url-words with parenthesis and a right place you insert the copypasted link.